A Bold New Vision: Our Strategic Plan for the Next 5 Years

Our commitment to families remains as strong as ever. For decades, we’ve worked to improve the health and well-being of pregnant women, children, and families in our community—and that mission continues to guide everything we do.

But as our community grows, so do the needs of the families we serve. That’s why we’re proud to unveil our bold new five-year strategic plan—a forward-thinking roadmap designed to elevate impact, deepen connections, and create sustainable change in Hillsborough County.

Our New Vision

While our mission remains unchanged, we’ve adopted a new vision that reflects the future we are actively building

We envision a community where every baby is born healthy, every parent is empowered, and every family is successful.

Our Five Strategic Pillars

To bring this vision to life, our work over the next five years will be grounded in five key pillars:

1. Promoting Maternal and Child Health

We’ll expand and enhance programs that support prenatal care, safe birth practices, early childhood development, and health education for mothers and babies alike.

2. Promoting Resiliency Among the Whole Family

Strong families make strong communities. We’ll invest in services and support that help families overcome challenges, build resilience, and thrive together.

3. Community Education and Awareness

Knowledge is power. We’ll engage in outreach, workshops, and campaigns that raise awareness around maternal and child health, parenting, and family well-being.

4. Fundraising and Sustainability

To ensure we can continue our vital work, we’ll strengthen our fundraising efforts and build sustainable partnerships that support long-term impact.

5. Advocacy and Influencing Policy

We’ll use our voice—and encourage others to use theirs—to advocate for policies that protect and uplift families across our community.

Join Us on the Journey

This plan isn’t just ours—it belongs to our partners, our supporters, and the families we serve. Whether you're a parent, a healthcare provider, a policymaker, or a community advocate, your voice and support matter.

Together, we’re creating a healthier, more empowered future for Hillsborough County.

Together we're the start of something better!